The NBA is tripling its Snapchat output for the 2016-17 season


The National Basketball League is bringing more shots to Snapchat. 

The league and Snap have renewed a partnership to bring behind-the-scenes and in-game coverage to the app. They are expected to triple the amount of content compared to last year, when Snapchat hosted Live Stories and curated collections of snaps from fans and teams for games each week, as well as for events like the All-Star game and NBA Finals. 

For the 2016-17 NBA season, the league will create more Live Stories and release a weekly Discover channel. The NBA is only the second sports league — after the National Football League — to boast an exclusive Discover channel, which grants them access to more storytelling features.  Read more…

More about Business, Nba Digital, Sports, Nba, and Snapchat Discover

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