In the beauty world, stereotypically gendered anything is on its way out, as is stereotypical marketing. (Heck, brands like Deciem have eschewed any kind of marketing and are still killing the game). A love of minimalist packaging is most definitely in (and has been for a while). As is affordability, for obvious reasons. So, color us unsurprised that Commodity, which began as a gender-neutral, minimalist-leaning, relatively affordable luxury fragrance line and recently expanded to include candles and soaps, has achieved cult-favorite status.
“In a world where everything can be had, the most precious commodity is who you are,” reads the brand’s mission statement. Commodity’s co-creaters, Konstantin Glasmacher and Ash Huzenlaub, don’t want to tell people what to wear or in any way dilute their personalities. “We want to take what we think smells amazing, put it out there and let people decide for themselves if they want to use it,” Huzenlaub told Fashionista in a recent interview.
Thus, Commodity customers get to choose between a wide selection of subtle — but outrageously unique — scents that range from rich, indulgent and luxurious (the Platinum Collection) to complex, intense and moody (the Black Collection) to light, airy and easy (the White Collection).
Whether a single fragrance melts naturally into your skin and binds with your aura or it takes a couple scents to achieve a smell that’s “so you,” there’s something for all tastes/noses. Just look at the options! Book, Gold, Rain, Moss, Whiskey, Tea, Velvet, Magnolia… C’mon. There’s no way your curiosity isn’t piqued.
Back in 2014, when the brand first launched, its small, direct-to-consumer online setup was similar to that of a baby Warby Parker. Customers would fill out a scent profile, Commodity would send them five to try and they’d pick from among the set or say nay and walk away/try again. Nowadays, most of the company’s business comes through Sephora (where it regularly sells out). Of course, the site’s still operational and the only place you can get Commodity’s newly launched soaps. (Fun fact: While Commodity’s Sephora customers are more than 90 percent female and less than 10 percent male, its e-commerce direct sales are an even 50/50.)
As for what to buy, click through the slideshow below for a rundown of what’s available at Sephora. (Personally, we believe every bedroom is incomplete without a Book candle on the nightstand.)
Book Eau De Parfum, $28-$120 at Sephora
When it's a buzzy fragrance company's signature scent, you know it's gotta be good. This moody eau de parfum smells the way curling up with a good book feels (like sandalwood, bergamot and cypress).
Gold Eau De Parfum, $28-$120 at Sephora
A light, airy scent that smells like a million bucks. Its key notes include molten amber, vanilla and creamy musk.
Rain Eau De Parfum, $28-$120 at Sephora
Who doesn't love that fresh-morning-grass-after-a-night-of-rain smell? Key notes include lemon verbena, lotus blossom and water musk.
Bergamot Eau De Parfum, $36-$162 at Sephora
Classic, refreshing, creamy. Expect notes of Italian bergamot, clementine and vetiver.
Wool Eau De Parfum, $28-$120 at Sephora
Perfect for chilly winter nights. Bourbon vanilla and Haitian vetiver come together to remind you of your favorite throw, your coziest sweater.
Whiskey Eau De Parfum, $120 at Sephora
Smells like the inside of a bourbon cask, but in a good way. (Not an Ugh I had too much to drink last night sort of way.) It's warm and sweet, with notes of sage, amber oak and mahogany. The fact that the 10 ml version's already sold out should tell you how addictive it is.
Moss Eau De Parfum, $28-$120 at Sephora
Crisp and earthy, like a walk in the woods on a fresh spring day (barefoot, if you're Gwyneth Paltrow). Take in the oak moss, cedarwood and petitgrain undertones, feel at one with nature at all times.
Mimosa Eau De Parfum, $28-$120 at Sephora
An fresh, citrusy scent made for those for whom brunch is the most important meal of the day. Key notes include sheer jasmine, blood orange and mandarin.
Tea Eau De Parfum, $28-$120 at Sephora
Smells like sipping a hot cup of tea after treating yourself to a spa day. Expect notes of soothing, Asian-inspired oolong tea, Egyptian basil, warm tobacco and sugary honey.
Magnolia Travel Spray, $28 at Sephora
So popular, the full size version is gone (at least from Sephora). This one's inspired by "the majestic beauty of southern charm when magnolia’s are in full bloom," says Commodity perfumer Donna Ramanauskus. It's floral (obviously) but also vaguely musky, with notes of waterlilly, magnolia and sandalwood.
Vetiver Eau De Parfum, $36-$162 at Sephora
As classic as classic gets. It's woody and floral, masculine and feminine, earthy, smoky and nutty, with hints of Haitian vetiver, patchouli and vintage jasmine.
Gin Eau De Parfum, $28-$120 at Sephora
Smells like good conversation and a stiff G&T in your favorite dimly lit, "rustic" Brooklyn bar. The perfumer describes it as "sensual," woodsy and leathery, with notes of juniper berry, lime and ginger leaf.
Orris Eau De Parfum, $36-$162 at Sephora
What the hell is orris? Glad you asked. One of the most expensive raw materials in a perfumer's palette, orris root has a warm, woody, powdery quality. This eau de parfum's also infused with pink peppercorn and white lily of the valley to give it a spicy, fresh floralcy.
Tonka Eau De Parfum, $36-$162 at Sephora
No, it doesn't smell like trucks, but rather Venezuelan tonka beans, plus davana and balsam, which come together to create a rich cocoa, caramel, coffee and tobacco-y scent.
Leather Eau De Parfum, $36-$162 at Sephora
Fairly self-explanatory. Just imagine walking into a thrift store, finding a perfectly worn-in leather jacket hanging on the rack and inhaling its raw sexiness.
Nectar Travel Spray, $35 at Sephora
Smells like paradise (aka a mix of pomelo, tangerine, neroli oil and honeysuckle).
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